<<month>> Edition |
Volume 1, Number 1 |
Southern
District Motorsports Association PO Box
1484 Queanbeyan NSW
2620 Upcoming
dates ·
Club hillclimb – 4 May ·
General Meeting – 20 May ·
Track Maintenance – 24 May ·
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Fonts Choose
the fonts you will be using for headlines and body text. A good rule is to
never use more than 2-3 fonts in your newsletter. Any more becomes confusing,
making your efforts look less professional. Be creative with the ones you do
choose. Utilise different sizes and colours, using bold and italics to add
variety without confusing the look of your newsletter. You can add these
custom styles to your template’s style palette so they are instantly
available. Finally,
delete any features you won’t be using. Once you are done with these general
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Articles and Graphics One
distinct difference between a printed newsletter and an e-mail version is the
amount of text to include. Unless you know all your readers will be
interested in a longer version, you should keep the amount of information to
around 1,000 words or less. Anything more becomes tiresome to read in an
online format and you may lose their interest before they read the items you
really want them to see. What to
Include Some
items to think about including might be new employee introductions, recent
awards presented to your company, specials and discounts on products or
services, new product announcements, and information on new ways to take
advantage of your products or services. Don’t include items that might only
be of interest to a few customers, you want to capture and hold the interest
of as many readers as possible. Add
Graphics Add
graphics and/or pictures with captions to help break up the text and create
some visual interest. But make sure whatever you add relates to the adjacent
text. A picture of the company dog might be cute, but if the story
surrounding it is about a new product the picture will only serve to confuse
your readers. Contact
Information Be sure
to include contact information in more than one place. Not only should it be
part of your master template, you should include “For more information…”
contacts in every article where it’s appropriate. Don’t make your customers
hunt for the information; chances are they won’t take the time. Web Links Include
links to the company Web site wherever you can. Be sure to update the site to
include the information you are referring them to. It’s easy to include
hyperlinks in your newsletter that will take customers right to your Web site
or get them started with an e-mail to your sales staff. Proofread When
you’ve completed your newsletter, it’s time for one of the most important
steps of all—proofreading. Go back through every article, headline, caption,
and callout. Take several passes through the material, looking for different
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